Training that is

Simple
Practical
Relevant

and designed for Canadian entrepreneurs like you.

Be Wise Programs & Certifications

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Digital Marketing I

Learn the basics of marketing and how it works, which digital platforms to utilize, how they work and where the investment can be made. The content will look at the way traditional marketing has changed and evolved with the arrival of social media and mobile technology and how businesses that haven't already adapted have struggled to keep up with their competition.

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Digital Marketing II

This is designed to help business owners create marketing campaigns and analyze their analytics to ensure their efforts are successful. In addition to creating a marketing plan and budget, you will have the opportunity to create social media ads and learn about digital marketing best practices and strategies. You'll also learn how to write effective content for different types of media, including blogs and website content.

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Breakthrough Sales I 

The Breakthrough Sales I program will help salespeople develop the skills to maximize their potential, as well as provide them with actionable information that they can apply to their sales process. This is a great program for anyone who is still new to sales or has some experience but needs help implementing all the techniques they've learned in the past.

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Breakthrough Sales II 

The Breakthrough Sales II program will help sales professionals & businesses refine every aspect of their sales process to help you increase your close ratio and sales revenue. We'll give you the tools and the information that you need to clearly define an effective sales process, define goals, build rapport and create trust, generate interest and convert leads into customers.

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Financial Management I

Learn the key principles of financial management and turn yourself into a confident business owner. This program is designed to help businesses set up good bookkeeping practices, understand their financial reports, and dive into management accounting practices.

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Financial Management II

In this program, you will apply what you learned in course I. Learn how to analyze financial data, create projections and perform key calculations that will allow you to make better decisions for your business. This will put you in a stronger position when securing any type of lending.

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Social Media

In the People Management Foundations program, you will learn to identify the different types of problems that arise within organizations and how to manage them on a day-to-day basis. You will also learn how to manage people successfully in today's world, where ongoing communication and behavioural issues can be daunting. Each week participants will work towards identifying their own personal goals and objectives, as well as learning new strategies for success.

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SEM/SEO

SEO (search engine optimization) and SEM (search engine marketing) are two of the most important ways to drive traffic to your website or blog. If you’re looking for a way to increase your brand awareness and drive more traffic, this course is for you. You will learn the concepts behind each technique and how to put them into action step-by-step.

Funding Opportunities are Available!

Did you know that there are a variety of government grants available to help eligible employers with financial support to train employees and obtain certifications?
Our goal is to help businesses and non-profit organizations find funding to support training new or existing employees to fill gaps in your business. You can visit our Funding & Grants page to see more, and we have Customer Experience Specialists available to help you through the application process.

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