FORMAT
Online
DURATION
12 Weeks
TIME
24 Class Hours
SCHEDULE
Bi-Weekly
We guarantee that you will see a marketing ROI increase within one year, or we will provide you with free one-on-one coaching to ensure you do!
Participants must have completed the program & activities and implemented any action items that were produced as a result for businesses to qualify.
Program Modules & Outcomes
Digital Marketing II
INTRODUCTION, GOAL SETTING & DEVELOPING YOUR PLAN
Familiarize yourself with Be Wise Online Academy platform, course layout, &materials. Begin developing your overall marketing strategy & execution plan.
DEVELOPING YOUR STRATEGY & BUDGET
Understand how different marketing strategies can be used to market your
brand. Learn how to budget & allocate resources to successfully execute your marketing plan.CRAFTING YOUR BRAND STORY & CREATING CAMPAIGNS
Plan & create a marketing campaign spanning multiple channels. Craft a brand story that fits your company values and speaks to your ideal client
CREATING GREAT CONTENT ON A BUDGET
Learn how to create great content (visual, text, & audio) yourself that's suited for your audience and representative of your brand personality.WEBSITE & SEO ANALYTICS
Learn how to understand your website analytics and tweak them to increaseconversion. Learn how to analyze your social media campaigns to determine how to improve them
SOCIAL MEDIA ANALYTICS & BRINGING IT ALL TOGETHER
Begin developing your overall marketing strategy and execution plan to help ensure that your strategy aligns with your strategic goals.
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Funding Opportunities are Available!
Did you know that there are government grants available to help eligible employers with financial support to train employees?
Our goal is to help businesses and non-profit organizations find funding to support training new or existing employees to fill gaps in your business. You can visit our Funding & Grants page to see more, and we have Customer Experience Specialists available to help you through the application process.
Talk to one of our Business Advisors
You probably have lots of questions right now, and that's normal! There is a lot to consider. Our business advisors are trained to help you find the right learning program, grant, and financing options for your business. Book a free 15 minute discovery call with the link below to find out if one of our programs is the right fit for you!