Digital Marketing training that is

Simple
Practical
Relevant
Accessible

designed for Canadian businesses.

Program Overview

Our Digital Marketing Part I Certificate Program gives participants the tools to better market their business using digital channels that are efficient & effective for small businesses. Participants will learn key insights to adapt to and overcome marketing and business challenges arising from the COVID pandemic.

Our marketing experts will help you gain an understanding of traditional, digital, and integrated marketing strategies; branding and reputation management; social media management; website design and management; content creation; and digital marketing analytics.

Throughout this program, participants will gradually build an executable marketing plan for their own business through individual capstone activities.

FORMAT

Online

DURATION

6 Weeks

TIME

24 Class Hours

SCHEDULE

Weekly

We guarantee that you will see a marketing ROI increase within 1 year, or we will provide you with free one-on-one coaching to ensure you do!

Participants must have completed the program & activities and implemented any action items that were produced as a result for businesses to qualify.

Program Modules & Outcomes

Digital Marketing 1

  • 1

    INTRODUCTION TO PROGRAM

    Familiarize yourself with the Be Wise Online Learning platform, course layout, & materials and begin with learning the basics of marketing theory and planning.

  • 2

    DEFINITION & EVOLUTION OF YOUR BRAND

    Understand how marketing has shifted as a result of COVID and how your brand can adapt. Develop a clear understanding of your ideal client and their motivations and behaviours.

  • 3

    CUSTOMER EXPERIENCE & WEBSITE DESIGN


    We guarantee the security of all payments. You may choose the most suitable payment method.

  • 4

    SEARCH ENGINE OPTIMIZATION & MARKETING

    Understand how marketing has shifted as a result of COVID and how your brand can adapt. Develop a clear understanding of your ideal client and their motivations and behaviours.

  • 5

    ORGANIC & PAID SOCIAL MEDIA

    Discover which platforms you should be on and how to engage your audience. Learn how to get started posting ads on each platform to target your ideal audiences.

  • 6

    MORE MARKETING OPTIONS

    Learn about more digital marketing strategies, including mobile marketing, click funnels, email marketing, and affiliate marketing. Also, learn about traditional, integrated, and guerilla marketing strategies.

Funding Opportunities are Available!

Did you know that there are a variety of government grants available to help eligible employers with financial support to train employees?
Our goal is to help non-profit organizations and businesses find funding to support training new or existing employees to fill gaps in your business. You can visit our Funding & Grants page to see more, and we have Customer Experience Specialists available to help you through the application process.

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Talk to one of our Business Advisors

You probably have lots of questions right now, & that's normal! There is a lot to consider. Our business advisors are trained to help you find the right learning grant, program, & financing options for your business. Book a free 15 minute discovery call with the link below to find out if one of our programs is the right fit for you!